Marketing programs are often carried out by top experts hired by companies, but they often make common mistakes. The most common marketing mistakes in the business world are:
1. Give advertising the weight it deserves
We can’t neglect anything when carrying out an advertising campaign. We must know precisely who the target audience is and what its impact will be. Otherwise, we could find ourselves overwhelmed.
2. Market Research Failure
Therefore, another of the failures is not carrying out a correct market study.
3. Brand extension
Many companies tend to mass-market a brand, using it for all types of products. The potential failure of one product can lead to a decline in sales for the entire brand.
4. Not renewing
Almost all products have a life cycle; try updating or renewing them. Don’t let your products die while the world changes and the competition gains ground.
5. Forgetting about customers
We tend to focus on potential customers and forget about those who will buy those products, namely, ordinary people. It’s just as important to take care of those in charge of distributing the product as it is to take care of the actual recipients.
6. Poor design
Low sales may be due to a flawed design. Try to verify this through market research such as surveys.
7.-Distribution error
It’s important to be where your product is accepted, and of course, where the competition is, your product should be there.
8. Language errors
This last mistake is often made by many large companies. It involves not changing their slogans when they expand abroad. An example of this mistake is a multinational company expanding into Brazil, and when its slogan is translated literally, it is offensive to the native population. Therefore, before translating a slogan, you should find out if it could cause any kind of conflict with the population.